I Help Suppliers Build Relationships with Specifiers
For more than 18 years, I have worked in residential and commercial design and construction, selecting products and working with suppliers to bring them into projects. I have also helped vendors get millions of dollars’ worth of products included in project drawings and specifications.
I know how difficult it is for a supplier to get a designer’s attention and how easy it is to be forgotten when the next project comes along. Product knowledge matters, but specification is also built on familiarity, trust, and timely support.
I founded Spaces Growth Partners to help product suppliers build those relationships. I work with your team to identify relevant specifiers, make introductions, coordinate useful education, and stay connected after the first meeting. When a project opportunity arises, I help make it easy for the designer to reach your team and get the information they need.
My goal is to help you become a resource designers remember, contact, and consider for the right projects.
I help your team answer questions that shape a stronger specifier strategy:
Which design firms regularly work on projects suited to our products?
What would give those designers a useful reason to meet with us?
How can our sales team build relationships beyond a single presentation?
Do designers know whom to contact when they have a project question?
Can they quickly get our CAD drawings, three-part specifications, and technical information?
Which relationships and project opportunities should we follow up on now?
Michael McCullough, ASLA
michael@spacesgrowthpartners.com
To set up call, please email me to schedule time
My Core Philosphy
Focus on Building Trust and Value to Get Specified
Designers remember suppliers who teach them something useful, understand their projects, and respond when they need help. A lunch-and-learn can open the door, but the relationship grows through relevant follow-up and dependable support.
I focus on helping your team meet the right specifiers, share useful expertise, and remain accessible as projects take shape. When a designer is ready to evaluate your product, the drawings, specifications, and technical answers should be easy to obtain.
That combination creates more opportunities for your products to be considered.
I have selected products for residential and commercial projects. I bring that experience to your outreach, presentations, and product information so they address what designers need to make a decision.
My Model
The Specifier’s Perspective
Direct Principal Access
You work directly with me to identify target firms, organize introductions and lunch-and-learns, and develop a consistent approach to specifier relationships.
Your team remains the product expert and presents to designers. I help create opportunities to meet, coordinate the relationship-building work, and make follow-up easier to maintain.
Support Your Sales Team
What I Help With
Connect with architecture and design firms whose work fits your products, then stay in touch as future projects develop.
Build Specifier Relationships
Organize lunch-and-learns and coordinate applicable existing continuing education materials so your sales team has a valuable reason to meet designers.
Create Useful Education Opportunities
Help designers find CAD drawings, three-part specifications, product data, and the right person to answer project-specific questions.
Make Products Easier to Specify
Experience I Bring to Product Suppliers
I have worked across residential and commercial projects, from product selection and design through construction and implementation.
18+ Years in Design + Build
I understand how designers evaluate products, what information they request, and what makes a supplier helpful during a project.
Experience As A Specifier
My design background helps me recognize where a product belongs and which firms are likely to work on those types of projects.
Project and Product Fit
I help suppliers use relevant presentations and ongoing conversations to become familiar, useful resources for design teams.
Education and Relationship Building
I have worked directly with manufacturers, suppliers, and specialty vendors, including helping get millions of dollars’ worth of products into project drawings and specifications.
Vendor Collaboration
I understand the drawings, product data, specifications, and technical conversations involved when a product is considered for a project or proposed as an alternative.